AG was launched in 2000 by Yul Ku, a pioneer in the denim industry. While their DNA is rooted in denim, AG's evolution from an exclusively premium denim brand to a contemporary lifestyle brand began in 2008 when Samuel Ku, son of Yul Ku, took over as the brand's Creative Director. Since then, Samuel and the AG design team have focused their efforts on seamlessly integrating complete collections that reflect the true sensibility of the brand: Chic. Sophisticated. Classic.
From the initial stages of concept and design, to cutting, sewing, laundering, finishing and shipping, AG’s vertically integrated manufacturing facilities unite their design expertise with manufacturing ingenuity—truly unparalleled in the fashion industry.
AG believe in being socially active and responsible. Whether it's their Ozone Technology and use of eco-conscious fibers, or their partnership with charity: water, a non-profit organization dedicated to bringing clean and safe drinking water to people in developing nations, AG are committed to making a difference.
Revered by retailers, lauded by influencers, chosen by you, AG jeans are becoming Little Red Dress favourites and, just like us, enjoyed being a part of your personal style.