Morrison was established in Fremantle, Western Australia when husband and wife team Richard Poulson and Kylie Radford, assisted by their loyal dog, a Kelpie Cross ‘Morrison’, opened their first store in 2002.
Radford then designed a pair of pants that became know as the ‘good butt pants’ that sold over 25,000 units. She went on to design a new collection each season, that Morrison began selling nationally. It is from here the company has grown to become a highly respected fashion label in Australia. Morrison now has over 70 staff, thirteen flagship stores and over 100 retailers nationally, including Myer.
Morrison’s philosophy is all about relaxed silhouettes with a focus on beautiful detailing and luxurious natural fabrics which is what makes it one of the favourites at Little Red Dress. The brand has recently launched an exclusive leather bag collection.